BROADCASTING VS. DIGITAL TRANSITION: HOW TRADITIONAL MEDIA AND NEW STREAMING GIANTS ADAPT TO CHANGE

Terrestrial dramas have long been established as mainstream TV programs, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services 후후티비2 are digitally distributed streaming platforms, with Netflix, Watcha, and domestic platforms being leading competitors. As audience preferences evolve, compe